Shelly Wing, Demand Generation Manager
Shelly is a passionate B2B marketing and content strategist. She creates and executes demand generation programs to make it easier for potential customers to learn about Trella’s solutions. She studied English at the University of Georgia before entering the world of sales and marketing. With experience in multifamily, SaaS, and IoT companies, Shelly consistently creates content that engages buyers at the right time and in the right way. At Trella Health, she’s excited about helping make a meaningful impact in all areas of post-acute healthcare.
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Post-Acute Marketing Tools: Competitive Positioning Templates
By Shelly Wing | February 11, 2022
Seasoned marketing professionals understand the role of market research in their overall strategy. But, as the landscape of post-acute care becomes more competitive, how is your agency differentiating itself from the rest of your market? Competitive positioning is a critical component of your marketing strategy and does more than just highlight the different services you provide – it gives results-driven proof of why referral partners should send their patients to you.
Using market research and data-backed performance metrics, your agency should create a clear, compelling competitive positioning statement that will give referring physicians the confidence they need to partner with your post-acute organization. Download our editable templates below to get started crafting a persuasive and effective competitive positioning statement.
Competitive Positioning Research Template
Use this template to guide your market research as you use data to:
- Define your target audience
- Identify your top competitors
- Outline specific performance metrics
- Detail your agency’s key differentiators
- Illustrate potential benefits partner physicians can expect
Competitive Positioning Statement Template
Once you’ve completed your market research, use this template to craft a succinct, effective competitive positioning statement for use in presentations, marketing messaging, sales enablement materials, and more.
Click the images above to download your complimentary, editable competitive positioning research and statement templates. For access to the metrics and market intelligence solutions used to create these tools, request a demonstration of Marketscape from Trella Health. Trella Health is the leader in market intelligence for the 65+ population, with extensive data sets including Medicare Fee for Service (FFS), Medicare Advantage, commercial payers, ACOs, and DCEs.
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