Ashton Harrison, Marketing Engagement Manager
With a diverse background of sales and healthcare marketing, Ashton manages Trella’s events, press releases, and media and association relations. After graduating from Florida State University with a major in communications, she began her career at Greenway Health, a EHR company, where she found her passion for the healthcare industry. At Trella Health, she’s able to do all the things she loves about marketing — engaging at events, interactions with partners, and creating marketing pieces that share insight on Trella’s journey.
White Paper
Pairing CRM with Market Insights: Post Acute Care Solutions for Hospice Organizations
By Ashton Harrison | September 16, 2022
For Hospice operators working to grow their admissions, they must first improve their relationships with referral sources to increase market share, allowing them to then expand each referral partner’s use of services.
This white paper explores the most common challenges around Customer Relationship Management (CRM) in hospice and maps out a progressive CRM strategy that will streamline sales and marketing efforts, ultimately increasing productivity.
In this white paper, you will learn how to:
● Target the right referral sources
● Capture key data
● Accurately survey the hospice market landscape
● And more!
About the Author:
