ATLANTA, GA — August 26, 2025 — Trella Health, the leading provider of market intelligence and integrated customer relationship management (CRM) solutions for post-acute care, HME, and Infusion organizations, is launching its Optimize for Outcomes content series to help organizations transform complex data into confident action — from the boardroom to the field.
Designed for executive leaders, sales teams, operational decision-makers, and clinical leaders, the Optimize for Outcomes series introduces outcome-based resources, webinars, and product enhancements that show how aligning insights, workflows, and strategy can drive scalable, measurable growth.
“In today’s healthcare environment, real optimization starts with smarter decisions,” said Steve Ehrlinspiel, Senior Director of Marketing. “We’re helping leaders and teams move past siloed tools and guesswork by connecting the dots between insights, execution, and results.”
The Optimize for Outcomes initiative reflects Trella Health’s mission to support healthcare organizations with the tools and knowledge needed for stronger business and clinical outcomes. Here is an overview of how Trella Health will support industry leaders through the outcome-based content:
- Measurable Sales Strategies: Connect CRM workflows and performance data to territory optimization, coaching, and strategies that scale.
- Data-Driven Sales Execution: Walk into meetings prepared with referral insights, competitive intelligence, and data-backed follow-up strategies.
- Operational Excellence: Streamline workflows, improve payer alignment, and build infrastructure ready for value-based care.
- Smarter Care Transitions: Connect real-time data and digital workflows to reduce readmissions, streamline discharge, and align patients with the right post-acute care provider.
- Executive-Level Visibility: Gain clarity through market intelligence that powers confident strategic planning, market expansion, and board-ready insights.
- Insights into Action: Connect tools, insights, and team workflows to drive healthier outcomes, operational efficiency, and sustainable growth at scale.
“It’s not just about having more data — it’s about making the right data actionable for the right people,” said Steve Ehrlinspiel. “We’re thrilled to bring forward the voices of industry leaders with actionable recommendations to help post-acute organizations tackle today’s biggest challenges and grow with confidence”.
This expert-led industry content series will run from August 25th to early December. To explore the full line-up of upcoming webinars and content, visit https://discover.trellahealth.com/optimize-outcomes/.
About Trella Health
Trella Health’s unmatched market intelligence and purpose-built CRM allow post-acute providers, HME, and Infusion organizations to drive more effective performance and growth. Trella’s solutions allow post-acute, HME, and Infusion organizations to identify the highest-potential referral targets, evaluate new market opportunities, and monitor performance metrics. Paired with CRM and EHR integrations, business development teams can better manage referral relationships to advance their organizations with certainty by improving their sales and marketing strategy.
For more information on Trella Health and its post-acute, HME, and Infusion growth solutions, visit www.trellahealth.com or follow Trella Health on Facebook, Twitter, and LinkedIn.
